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Factors influencing impulse buying of sports team merchandise in developing country : an empirical investigation
Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200
Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it … comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team … young sports enthusiasts belonging to the age bracket of 18-26. The results strongly support the claim that shopping …
Persistent link: https://www.econbiz.de/10011926255
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Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives
Sousa, Marisa; Gonçalves, Celina; Biscaia, Rui; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 18-41
Persistent link: https://www.econbiz.de/10014504784
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Batting outside the field : examining e-engagement behaviors of IPL fans
Pandey, Jatin; Hassan, Yusuf - In: Journal of global information management 30 (2022) 5, pp. 1-17
Persistent link: https://www.econbiz.de/10012799490
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Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita; Matsuoka, Hirotaka - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
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Do fans impact sports outcomes? : a COVID-19 natural experiment
Cross, Jeffrey; Uhrig, Richard - In: Journal of sports economics 24 (2023) 1, pp. 3-27
Persistent link: https://www.econbiz.de/10013474058
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How much are fans willing to pay to help "their" soccer clubs to overcome a crisis? : an analysis of central European fans during the COVID-19 pandemic
Lintumäki, Petri; Walcher, Clemens; Schnitzer, Martin - In: Journal of risk and financial management : JRFM 15 (2022) 12, pp. 1-13
massive financial impact on professional team sports clubs. Particularly, many smaller clubs that are more dependent on match …
Persistent link: https://www.econbiz.de/10014284395
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Why consumers behaved impulsively during COVID-19 pandemic?
Anas, Mohammad; Khan, Mohammed Naved; Rahman, Obaidur; … - In: South Asian journal of marketing 3 (2022) 1, pp. 7-20
Purpose - During coronavirus disease 2019 (COVID-19) pandemic, owing to several reasons, consumers behaved impulsively …
Persistent link: https://www.econbiz.de/10013341497
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The effect of perceived motivation of sports sponsorship : evidence from basketball fans
Koronios, Konstantinos; Psiloutsikou, Marina; … - In: International journal of business and economic sciences … 9 (2016) 2, pp. 33-45
Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …
Persistent link: https://www.econbiz.de/10011515949
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Spectator demand for the sport of kings
Buraimo, Babatunde; Coster, Neil; Forrest, David - In: Applied economics 53 (2021) 51, pp. 5883-5897
Persistent link: https://www.econbiz.de/10012627105
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Sponsorship-linked marketing : sport consumers' attitudes and behaviors
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: International journal of innovation and technology … 19 (2022) 5, pp. 1-22
Persistent link: https://www.econbiz.de/10014232392