The collective sale of football broadcasting rights constitutes a cartel, which, in the European Union, is only allowed … authorities need to rethink the conditions and obligations they impose on centralized marketing arrangements in football. We …

This paper tests for the existence and consequences of customer-based racial discrimination in Europe’s five largest … professional soccer leagues. Most of the previous studies focusing on European sports, as opposed to North American sports, either … used wage models to identify discrimination of e.g., black players or focused on nationality instead of ethnicity or race …

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

The purpose of this study is to advance the understanding of volleyball players’ purchase intention toward sport shoes … study is significant for marketers for solving the challenges faced in the sport industry. It also helps to identify … consumers’ purchase preferences for sport shoes. The marketer would understand more about their targeted customers’ intentions …

sponsor awareness and image transfer from the sponsored event to the sponsor as the main reasons for engaging in sport … obstacles of assessing sponsor awareness and image transfer in sport sponsorships in two ways. As a means of reducing the danger … basis for successful sponsorship planning and execution through the selection of an appropriate sponsorship. Second, we …

College football and men’s basketball teams, once racially segregated, are now disproportionately populated by African … Americans whose labor has helped make the college sports business stunningly lucrative. At the same time, National Collegiate … attending college and reserve the vast financial rewards of the college sports industry for its managers who are almost …