Building brand loyalty has become more crucial, yet more complex to achieve in today's age of immense competition. The paper discusses the brand loyalty as it is becoming an important element for gaining competitive advantage. The study looks into different key factors affecting brand loyalty in...

Corporate governance has become a crucial issue in both the business and academic world as a result of world-wide financial scandals and lack of trust in corporate practices. There is no doubt that in order to thrive and attain growth in the market, a company must earn the trust of its...

Corporate governance became a crucial issue for both business and academic world as a result of world-wide financial scandals; hence many studies were conducted about it. As distinct from the others, this study aims to determine whether there is a relation between the corporate governance...

Although international firms often face challenges as competition for world markets intensifies and as market preferences become global, diverse opportunities appear to be prevalent for international marketers of consumer products and services in emerging economies such as China. In addition to...

Objective: The objective of the article is to explore the types of brands in terms of the country of brand origin (COBO) applied by emerging markets’ firms and motives for applying them. Research Design & Methods: A qualitative approach was used, i.e. multi-case study of five emerging...

With the technological advancement, rapid pace of innovation and changing customer taste and preference, the normal life expectancy of many brands have declined unpresidently in the the marker in 21st century. This uncertainity is facing by almost all brands in the world irrespective of their...

This study aims to estimate the impact of brand as the most important intangible marketing asset on firm value, measured by share return in some Arab emerging market, as well analyze the moderating role of agency costs in the relationship between share return and brand. We use the Ohlson model...