Digital marketing transformation is one of the important elements in a business's long-term plan. Furthermore, choosing … planned behavior and the theory of consumer behavior, this study aims to explain the effects digital marketing forms on … marketing and customer purchase intention. The results would help managers have the right direction for the business strategy to …

Purpose: The study examines branding in business markets in India. The objectives of the study were to understand the … importance of branding, the brand hierarchy, the purpose of branding, and the brand-building tools used in business marketing …, India. The data was collected from the marketing manager of each sample firm through unstructured interview. Results: Some …

of outbound digital marketing in B2B markets is concerned. The research builds a model based on brand and consumer … that the digital marketing strategies and consumer interaction are the same across South Asia, but its effect varies from … marketing efforts by the start-ups operating in South Asia. The multivariate time series analyzed in identifying simultaneous …