market outcomes of Internet media. A large body of work has focused on the advertising part of the industry, while some …

information from the advertiser and embed it in a two-sided market setting with an advertising market. Our results show that …

Tech giants such as Google and Facebook generate significant amounts of advertising income, which is mainly reported in … are the prime reason why platforms exist and generate advertising income. To account for these effects, conventional tax …

The coming of digital media has contributed enormously to communication. Advertising as an aspect of communication has … emergence of new media have tremendously changed the advertising business landscape. However, growing dependency on the Internet … as the ultimate source of information and communication makes it a leading advertising platform …