Showing 1 - 10 of 20,348
Persistent link: https://www.econbiz.de/10014245276
electronic word of mouth (eWOM) influence the intention to revisit indirectly, through the intention to recommend. Consequently …
Persistent link: https://www.econbiz.de/10014093221
In this contemporary world, electronic word of mouth (eWOM) platforms (or media) have become a prerequisite information … and hedonic determinants, and analyses their influence on the perceived usefulness (PU) of eWOM media and subsequent … of PU of eWOM media on OBD varies according to gender. A conceptual model was introduced based on data analysis done …
Persistent link: https://www.econbiz.de/10013368917
The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
Persistent link: https://www.econbiz.de/10013471290
Persistent link: https://www.econbiz.de/10011823878
The effects of integrated word-of-mouth (WOM), both traditional and electronic, on tourism products are yet to be fully investigated. The current study aims to assess the effects of and differences between traditional WOM and electronic WOM, between personal WOM and commercial WOM, and between...
Persistent link: https://www.econbiz.de/10012016373
Persistent link: https://www.econbiz.de/10013555439
The trio of ‘sun, sea and sand’ has been regarded as the conventional combination of attractions that pulled the tourists to a destination and made them completely satisfied. People wishing for relaxation and enjoyment intentionally visited places that were isolated from the outside world...
Persistent link: https://www.econbiz.de/10012534749
Persistent link: https://www.econbiz.de/10012178060
The purpose of this paper was to examine the antecedents of young adult tourists' loyalty intentions. The study is concerned with the overall loyalty tendencies of individuals, comprising the two dimensions of revisit intentions (RVIs) and recommendation intentions (RIs), and thus does not...
Persistent link: https://www.econbiz.de/10012198611