alternative to the multiplier effect economic impact studies. Sport event tourism has been used as an economic engine tool by a …The current study explores direct spending profiles of sport event tourists in a very small rural destination as an …, approximately EUR 156, EUR 383 and EUR 26 for the respective spending categories. Rural destinations counting on hosting sport …

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more … involved in the sports club and in basketball in general. As a result, the overall accuracy of the identified sponsors may have … that the results came from only one type of sport and also from sport fans of a specific club, makes their generalization …

Advertising, promotions, and other marketing communications are commonplace in the contemporary world of sports. Are … sports fans irritated and annoyed by this commercial bombardment? This study investigates consumers’ perceptions of … commercial messages during televised sporting events. The results indicate that fans of two of the most popular U.S. sports (NFL …

committing to sports tourism. The primary objective of this study is to explore the profile of the mountain bikers participating …Renowned worldwide for its nightlife, Ibiza has been diversifying its portfolio of tourism products by actively …