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The Evolution of Brand Preferences : Evidence from Consumer Migration
Bronnenberg, Bart J. - 2010
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10013139281
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Brand Portfolio and Over-Supply
Gnecchi, Flavio - 2013
Firms operating in over-supply conditions cannot increase their sales not even through the price reduction as a lever. In such context the intangible assets become predominant and tend to direct the competition within different industries towards new, unstable competitive business models based...
Persistent link: https://www.econbiz.de/10013086936
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The Evolution of Brand Preferences : Evidence from Consumer Migration
Bronnenberg, Bart J. - 2010
We study the long-run evolution of brand preferences, using new data on consumers' life histories and purchases of consumer packaged goods. Variation in where consumers have lived in the past allows us to isolate the causal effect of past experiences on current purchases, holding constant...
Persistent link: https://www.econbiz.de/10012462389
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Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda (ed.) - 2015
Persistent link: https://www.econbiz.de/10012004694
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Brand Position & Customer Loyalty for Public Sector Oil Marketing Companies
Attri, Rekha - 2011
, the level of brand association, brand awareness and brand loyalty. India's oil market has so far been dominated by Public …
Persistent link: https://www.econbiz.de/10013118104
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What about context in internal brand management? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 13/14, pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
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Responsible leadership through purpose-driven brand building : guidelines for leaders in Africa
Enslin, Carla; Wolfswinkel, Michelle; Terblanche-Smit, … - In: South African journal of business management 54 (2023) 1, pp. 1-14
building to offer a new, integrated perspective along with strategic guidelines for implementation by leaders in Africa. Design … bolster socio-economic development in Africa, garner trust and attract investment. Practical implications and value: The …
Persistent link: https://www.econbiz.de/10014234840
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Solar off-grid markets in Africa : recent dynamics and the role of branded products
Grimm, Michael; Peters, Jörg - 2016
Solar off -grid technologies have become a lower-cost alternative to grid-based electrification in rural Africa. As a …
Persistent link: https://www.econbiz.de/10011494865
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Emerging Ties-Nigerian entrepreneurs and Chinese business associates
Onomake-McShane, U. Ejiro O. - In: Journal of business anthropology 8 (2019) 2, pp. 167-184
Persistent link: https://www.econbiz.de/10012149346
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The Origin and Historical Development of Branding and Advertising in the Old Civilizations of Africa, Asia and Europe
Starcevic, Sladjana - 2016
determine the origin and show historic development of branding and advertising in the ancient civilizations of Africa, Asia and …The development of branding and advertising has always been mutually conditioned. The goal of this research is to … Europe. The historical method of research was used. New evidence on various means of branding, advertising and other …
Persistent link: https://www.econbiz.de/10014035212