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Recently, accessibility to credit has become a global issue and need to be examined frequently that needs the attention of regulators and researchers. Thus, this study examines the credit facilities (the price of credit and reliability of credit sources) on the accessibility of customer credit...
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Online brand communities are a double-edged sword; providing marketing managers with numerous opportunities to engage with their customers as well as pose serious threats that arise from online consumer empowerment. However, scholars seem to review only the positive aspects; thus, its lesser...
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