Attitudes toward advertising as a research topic remains an important topic in developing countries, and even in the … examines attitudes toward advertising among college students in Egypt. There was little difference in attitudes depending on … whether they were thinking of traditional TV advertising or advertising on social media, although they use SM much more …

The purpose of this paper is to investigate the key influencing factors towards mobile marketing acceptance among youth … in Karachi. It further analyzes the impact of mobile marketing acceptance on its advertising value. To achieve the … on its advertising value. By using SPSS software Statistical evidence at .05 level of significance proved that Prior …

respond to an existing age-based self-discrepancy. Specifically we found that when the contextual cue was advertising for an … age-restricted product, adolescents conformed to dissimilar young adult advertising models and diverged from similar … that were more dissatisfied with their age. With advertising for an age-unrestricted product, adolescents conformed to …

Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a … result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and … company ran TV advertising in one region of the country while shutting off TV advertising for the remainder of the country …

technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …

Online behavioral advertising, on websites and in online applications, requires companies to make intricate trade …-offs, we answer the research question: How do consumers perceive online behavioral advertising? We consolidate our findings in … a process model linking consumer awareness of and knowledge about online behavioral advertising with their attitude …