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Consumer reviews may reflect not only perceived quality but also the difference between quality and price (perceived value). In markets where product prices change frequently, these price-influenced reviews may be biased as a signal of product quality when used by consumers possessing no...
Persistent link: https://www.econbiz.de/10014213970
Our study examines the impact of both a demand side factor (online user reviews) and a supply side factor (product variety) on the long tail and superstar phenomena in the context of online software downloading. The descriptive analysis suggests a significant superstar download pattern and also...
Persistent link: https://www.econbiz.de/10014186982
research is to determine whether a good-looking, interesting, and attractive book shelf used as a background on online … intellectual image, becomes a valid buying motive for books. This result has important implications for the future book sales … strategy and highlights the major role played by the aspect of book covers in sustainable future sales. Attention is also …
Persistent link: https://www.econbiz.de/10014464447
complementary relationship between e-books and e-reader as the main reason for the retailer to set a low e-book price in the … wholesale model. Comparing the wholesale and the agency models, we find, in a wide range of market conditions, the price for e-book … readers is lower in the agency model, leading to a higher e-book market share. However, a higher e-book price in the agency …
Persistent link: https://www.econbiz.de/10013061403
Online users often need to make adoption decisions without accurate information about the product values. An informational cascade occurs when it is optimal for an online user, having observed others' actions, to follow the adoption decision of the preceding individual without regard to his own...
Persistent link: https://www.econbiz.de/10012755219
online book reviews posted on Amazon.com. Our analysis suggests that firms could potentially benefit from altering their …
Persistent link: https://www.econbiz.de/10014048295
sites. We argue that our methodology of comparing the sales and reviews of a given book across Internet retailers allows us … since we are able to difference out factors that affect the sales and word of mouth of both retailers, such as the book …'s quality. We examine the incremental sales effects of having reviews for a particular book versus not having reviews and also …
Persistent link: https://www.econbiz.de/10014029865
Persistent link: https://www.econbiz.de/10011947417
The popularity of social media for business and marketing is on a definite rise. Although researchers are increasingly studying various aspects of SNS (social networking sites) marketing and e-commerce, there are still few studies into the impact of Instagram due to the relatively new nature of...
Persistent link: https://www.econbiz.de/10014466516
Objective - The development of cafe businesses in Indonesia has recently increased, making the level of competition become tighter. This is what makes cafe business able to maintain the loyalty of the customer, due to consumers' tending to try new things or places. In this context, research was...
Persistent link: https://www.econbiz.de/10012847556