The increased popularity of social media has greatly affected the marketing-communications activities of companies. This study seeks to understand how influencers promoting products affect their followers’ purchasing intentions and attitudes towards endorsed products. Our main interest is to...

Marketers are under a thorough examination of the higher management to empirically prove the benefits of various investments into marketing activities. The effects of allocating resources to increase brand variables is commonly measured by determining the value of a brand or a brand equity....

Supply chain management knowledge has been dramatically growing in the past few years. The traditional concept of management with the aim to maximize profits and minimize cost of a company’s functions, is being replaced by the concept of supply chain management (SCM). The principal idea of a...

Slovenian real estate market made an important progress in recent decade, after the independence, gained in 1992. The privatization that took part in 90's, contributed to the fact that over 90% of Slovenians live in their own dwellings. Prices of real estate property are already on European...

Tourism is one of the fastest growing industries and is being accelerated by globalization. Th e fast spread of information communication technology, excellent infrastructure, changes in patterns of spending free time and the need to get away from the stress of the city are all factors that aff...

The financial crisis unleashed in the usa in 2007 was followed by a domino effect and caused an important global lost of ethical values when pursuing monetary health. The individual citizen, who has been preached to for decades that it is alright to spend the money and to be indebted, was...