Industrial relationships : branding and purchasing decisions in the pumps market
Armand Faganel, Bor Abramič, Danijel Bratina
| Year of publication: |
2022
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|---|---|
| Authors: | Faganel, Armand ; Abramič, Bor ; Bratina, Danijel |
| Published in: |
Management : journal of contemporary management issues. - Split : Ekonomski Fak. Sveučilišta, ISSN 1846-3363, ZDB-ID 2400420-0. - Vol. 27.2022, 2, p. 205-220
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| Subject: | customer behavior | industrial pumps | industrial branding | B2B markets | purchasing decisions | perceptions | B-to-B-Marketing | Business-to-business marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kaufentscheidung | Purchase decision | Markenartikel | Brand | Marketingmanagement | Marketing management |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.30924/mjcmi.27.2.11 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013502553