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This open access book considers a pivotal era in Chinese history from a global perspective. This book’s insight into Chinese and international history offers timely and challenging perspectives on initiatives like “Chinese characteristics”, “The New Silk Road” and “One Belt, One...
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The purpose of this article is to analyze how competitive forces may influence the way media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the readers, if we consider newspapers), or by both. We show that...
Persistent link: https://www.econbiz.de/10010276625
The purpose of this article is to analyze how competitive forces may influence the way media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the readers, if we consider newspapers), or by both. We show that...
Persistent link: https://www.econbiz.de/10003861802
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This study models advertising content as a noisy signal on product attributes. Contrary to previous empirical studies that modeled advertising only as part of the consumer's utility function, we formulate advertising also as an element in her information set. This approach yields the following...
Persistent link: https://www.econbiz.de/10014035886
Die Ausführungen haben zum Ziel, einen konzeptionellen Rahmen und theoretisch fruchtbare Perspektiven für eine soziologische Analyse von Öffentlichkeit zu entwickeln. Unter Öffentlichkeit wird ein ausdifferenziertes Kommunikationssystem verstanden, dessen Funktion darin besteht, zwischen den...
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Die Entwicklung einer europäischen Öffentlichkeit wird häufig als Lösung für die Vermittlungsprobleme der EU propagiert. Die Förderung eines solchen Forums der Verständigung zwischen Bürgern und Politik ist daher erklärtes Ziel der EU-Kommission. Sie begreift Kommunikation als den...
Persistent link: https://www.econbiz.de/10003829567