products of (SMEs)small and medium enterprises. Despite the importance of digital marketing, SMEs in developing and post … marketing in SMEs. Conclusions: SMEs use DIY marketing and adopt digital marketing because this form of practicing marketing … facilitates the process of digital marketing adoption among SMEs. Finally, the study provides insights for managers and businesses …

from 363 owners/managers of SMEs in Pakistan. Structural equation modeling is used to check the hypothesized model of the … policies, and social influence significantly affect adoption of digital marketing by SMEs in Pakistan. Conclusions: Furthermore …

The aim of this study is to examine the effect of short-selling deregulation on the financial performance of SMEs in …) performance as the mediating effect. This study investigates a panel data analysis with a sample of 5038 firm-years of SMEs listed …

Despite the many advantages that mobile money offers to Small and Medium-sized Enterprises (SMEs) relative to … Money Services (MMS) among SMEs, the types of Mobile Money Services used by these SMEs, and the interdependences between … necessitated the usage of a survey questionnaire and structured in-depth interviews. Representatives of 12 SMEs were interviewed …

existence of nonlinearity between EO and subjective financial performance among SMEs in southeastern European countries. Data … was collected from decisionmakers of the 963 SMEs operating in Slovenia, Croatia, Bosnia and Herzegovina, Serbia … not exhibit inversed U-shape characteristics among southeast European SMEs. …