Do-it-yourself marketing and digital marketing adoption : evidence from a developing country
Year of publication: |
2021
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Authors: | Emini, Adelina ; Merovci, Safet |
Published in: |
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy. - Warsaw : De Gruyter, Versita, ISSN 1847-9375, ZDB-ID 2759390-3. - Vol. 12.2021, 2, p. 1-16
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Subject: | DIY | do-it-yourself | digital marketing | impact | SMEs | Online-Marketing | Internet marketing | KMU | SME | Entwicklungsländer | Developing countries |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/bsrj-2021-0016 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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