research, differences were found between sexes in the perception of their own awareness of sustainability in fashion, where … women consider their own awareness to be higher than men’s. The perception of fashion sustainability awareness in women … these studies provide a better understanding of one’s own perception of awareness in terms of fashion sustainability and …

respondents with purchasing power to examine their perception, awareness of, and attitudes towards sustainability and eco-fashion …The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how … that participants have a positive attitude towards the sustainability of fashion brands. Moreover, a positive correlation …

contribute to a better understanding of how luxury fashion brands can effectively incorporate sustainability into their marketing … marketing, specifically focusing on the luxury fashion industry. The framework aims to highlight the role played by the industry … in promoting economic, social, and environmental sustainability. By examining these factors, the study seeks to …