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Financial re-engineering and customer performance of poultry business in Nigeria

Alawode, Olufemi Peter; Nwobodo, Helen; Ogunfowora, Afolake - In: International journal of economics and financial issues … 14 (2024) 6, pp. 164-173

Persistent link: https://www.econbiz.de/10015094979

Romanian consumer profile of PlayStation games

Manolică, Adriana; Bincă, Nicoleta-Bianca; Roman, Teodora - In: CES working papers 13 (2021) 1, pp. 33-49

PlayStation is the market leader of the console industry, with over 90 million active users registered on their platform. It is a remarkable feat to appeal to so many consumers and keep them interested. This study reveals the results of an online survey on 600 Romanian PlayStation console users....

Persistent link: https://www.econbiz.de/10012591071

The effect of customer experience, customer satisfaction and word of mouth intention on customer loyalty : the moderating role of consumer demographics

Manyanga, Wilbert; Makanyeza, Charles; Muranda, Zororo - In: Cogent business & management 9 (2022) 1, pp. 1-20

Customer experience, satisfaction and word-of-mouth intention contribute a crucial part in enhancing customer loyalty in the banking sector. This study examines the moderators of the effect of customer experience, satisfaction and word-of-mouth intentions on customer loyalty. Data were collected...

Persistent link: https://www.econbiz.de/10014429818

An investigation of the internet generation customer loyalty : an empirical study in Indonesia mobile services

Yacob, Syahmardi; Johannes; Edward, Edward; Sulistiyo, Urip - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 24 (2023) 1, pp. 271-281

The study aims to investigated of iGen customer loyalty model that effected by service quality, culture, loyalty program and trust trough customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed. The demanded data were collected from 663 samples...

Persistent link: https://www.econbiz.de/10014371908

Brand love - moving beyond loyalty : an empirical investigation of perceived brand love of Indian consumer

Kang, Amanpreet - In: Arab economic and business journal 10 (2015) 2, pp. 90-101

Each passing day brings new brands to India each vying for a share of wallet in the prospering market. By 2020, the median age of Indian population will be 29 years and owing to the absolute population of India, the presence in Indian market will be rewarding for the multinationals. But the...

Persistent link: https://www.econbiz.de/10011821457

Do corporate social responsibility activities enhance customer satisfaction and customer loyalty? : evidence from the Saudi banking sector

Al-Ghamdi, Shumookh Abdul Aziz; Badawi, Nada Saleh - In: Cogent business & management 6 (2019), pp. 1-19

This study examines the influence of corporate social responsibility activities on customer satisfaction and loyalty in the Saudi banking sector. The quantitative method was adopted by conducting a web-based survey via e-mail and social media platforms. A convenience sample of 624 banking...

Persistent link: https://www.econbiz.de/10012115986

The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786

The influence of membership program on customer loyalty mediated by customer satisfaction

Muhammad, Fadhil; Rozi, Fatkhur; Supriyanto, Achmad Sani - 2021

Persistent link: https://www.econbiz.de/10012659315

Understanding mediators and moderators of the effect of customer satisfaction on loyalty

Chikazhe, Lovemore; Makanyeza, Charles; Chigunhah, Blessing - In: Cogent business & management 8 (2021) 1, pp. 1-19

Customer satisfaction, loyalty and corporate image play a critical role in improving loyalty within the banking sector. The current study examines the mediators and moderators of the effect of customer satisfaction on loyalty. Data were collected from bank customers (n = 308) using a structured...

Persistent link: https://www.econbiz.de/10012656970

Examining the relationships between service quality, corporate image, customer satisfaction, and customer loyalty for an Indonesian bank

Krisnanto, Umbas; Novianti, Riska - In: Expert journal of business and management 7 (2019) 1, pp. 31-35

Persistent link: https://www.econbiz.de/10012139436