multiple (store based) formats depending on the shopping situation operationalised by the type of shopping trip. Design … retail area.Findings – The results reveal a considerable moderating effect of the shopping situation on the relationship … stores and hypermarkets when conducting major trips. To the contrary, supermarkets are preferred for fill-in trips in the …

This study analysed the efficiencies of Turkish apparel retailers in 2010 by using actual retail data based on the …

shopping submarkets in Korea by estimating the effects of these two shocks on mobile shopping sales and conversion, which … refers to substitution for shopping over fixed internet (termed internet shopping). Key findings are: Covid-19 boosted sales … in 14 mobile shopping submarkets and decreased sales in two submarkets; 5G services also helped sales increases in 13 …

Virtual supermarket shopping has entered a phase of commercial mainstreaming as retailers aim at broadening the … customer base, especially in the context of COVID 19 emergence. With the expansion of virtual supermarket shopping (VS-shopping … study sought to address this gap by using the means-end chain theory method to explore the motivational complexity of VS-shopping …