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How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui; Liu, Tonghui; Mao, Zhixin - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
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Optimal pricing in social networks considering reference price effect
Duan, Yongrui; Feng, Yixuan - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581873
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Pricing strategies of two-sided platforms considering privacy concerns
Duan, Yongrui; Liu, Peng; Feng, Yixuan - In: Journal of retailing and consumer services 64 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209494
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Impacts of store-brand introduction on a multiple-echelon supply chain
Cheng, Rong; Duan, Yongrui; Zhang, Jianguang; Ke, Hua - In: European journal of operational research : EJOR 292 (2021) 2, pp. 652-662
Persistent link: https://www.econbiz.de/10012502387
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Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin; Duan, Yongrui; Liu, Wenxia - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014261149