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Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.; Roy, Rajat; Sharma, Piyush - In: Journal of business research : JBR 141 (2022), pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
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Impact of a "buy-online-and-pickup-in-store" channel on price and quality decisions in a supply vhain
Lin, Xiaogang; Zhou, Yong-Wu; Hou, Rui - In: European journal of operational research : EJOR 294 (2021) 3, pp. 922-935
Persistent link: https://www.econbiz.de/10012591542
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The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat; Das, Gopal - In: Journal of business research : JBR 139 (2022), pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
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Price and quality decisions in a vertically-differentiated supply chain with an "Online-to-Store" channel
Hou, Rui; Zhao, You; Zhu, Mengqiang; Lin, Xiaogang - In: Journal of retailing and consumer services 62 (2021), pp. 1-21
Persistent link: https://www.econbiz.de/10012648849
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When do consumers prefer partitioned prices? : the role of mood and pricing tactic persuasion knowledge
Das, Gopal; Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 116 (2020), pp. 60-67
Persistent link: https://www.econbiz.de/10012257538
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Pricing and product-bundling strategies for e-commerce platforms with competition
Lin, Xiaogang; Zhou, Yong-Wu; Xie, Wei; Zhong, Yuanguang; … - In: European journal of operational research : EJOR 283 (2020) 3, pp. 1026-1039
Persistent link: https://www.econbiz.de/10012171754