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Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing; Hardesty, David M.; Craig, Adam W.; Song, Lei - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
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Consumer reactions to price discounts across online shopping experiences
Sheehan, Daniel; Hardesty, David M.; Ziegler, Alexander H. - In: Journal of retailing and consumer services 51 (2019), pp. 129-138
Persistent link: https://www.econbiz.de/10012115057
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The impact of dynamic bundling on price fairness perceptions
Li, Wenjing; Hardesty, David M.; Craig, Adam W. - In: Journal of retailing and consumer services 40 (2018), pp. 204-212
Persistent link: https://www.econbiz.de/10011801931