The impact of dynamic bundling on price fairness perceptions
Year of publication: |
January 2018
|
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Authors: | Li, Wenjing ; Hardesty, David M. ; Craig, Adam W. |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 204-212
|
Subject: | Dynamic pricing | Bundling | Fairness and unfairness perceptions | Dynamic bundling | Transaction dissimilarity | Comparison intentions | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Gerechtigkeit | Justice | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Preisdifferenzierung | Price discrimination |
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