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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng; Feng, Ting - In: Journal of retailing and consumer services 52 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
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Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer; Jansen, Hans Christian; Hundt, Michael - In: Journal of retailing and consumer services 34 (2017), pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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Private label line proliferation and private label tier pricing : a new dimension of competition between private labels and national brands
Hökelekli, Gizem; Lamey, Lien; Verboven, Frank - In: Journal of retailing and consumer services 36 (2017), pp. 39-52
Persistent link: https://www.econbiz.de/10011697876
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Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
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Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao; He, Bo; Qing, Qiankai - In: Journal of retailing and consumer services 64 (2022), pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
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Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin; Duan, Yongrui; Liu, Wenxia - In: Journal of retailing and consumer services 71 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014261149