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Designing and communicating experience
Waiguny, Martin K. J.
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Rosengren, Sara
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ICORIA <18., 2019, Krems>
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2021
Persistent link: https://www.econbiz.de/10012301380
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Multiple touchpoints in brand communication
Bigné Alcañiz, J. Enrique
(
ed.
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Rosengren, Sara
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)
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ICORIA <17., 2018, Valencia>
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2019
Persistent link: https://www.econbiz.de/10011950106
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Power to consumers
Cauberghe, Verolien
(
ed.
);
Hudders, Liselot
(
ed.
); …
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ICORIA <16., 2017, Gent>
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2018
Persistent link: https://www.econbiz.de/10011917424
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Bridging the gap between advertising academia and practice
Christodoulides, George
(
ed.
);
Stathopoulou, Anastasia
(
ed.
)
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ICORIA <14., 2015, London>
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2017
Persistent link: https://www.econbiz.de/10011515220
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5
Challenges in an age of dis-engagement
Zabkar, Vesna
(
ed.
);
Eisend, Martin
(
ed.
)
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ICORIA <15., 2016, Ljubljana>
;
European Advertising Academy
-
2017
Persistent link: https://www.econbiz.de/10011660479
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