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~accessRights:"restricted"
~isPartOf:"Advances in business information systems and analytics (ABISA) book series"
~isPartOf:"Advances in spatial science"
~isPartOf:"Band ... der Schriftenreihe Spektrum Bundesstatistik"
~isPartOf:"Erfurter Hefte zum angewandten Marketing"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Advertising effects"
~subject:"Befragung"
~subject:"Bibliometrie"
~subject:"Deutschland"
~subject:"Internet marketing"
~subject:"Market research"
~subject:"Marketing management"
~subject:"Marktforschung"
~subject:"National culture"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Collection of articles of several authors"
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Advertising effects
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Advances in business information systems and analytics (ABISA) book series
Advances in spatial science
Band ... der Schriftenreihe Spektrum Bundesstatistik
Erfurter Hefte zum angewandten Marketing
Journal of business research : JBR
Journal of retailing and consumer services
Journal of the Academy of Marketing Science
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
International journal of market research
37
International journal of market research : JMRS ; the journal of the Market Research Society
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Australasian marketing journal
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
International journal of wine business research : IJWBR
8
Marketing letters : a journal of research in marketing
8
Marketing theory
8
Edward Elgar E-Book Archive
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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7
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International journal of wine business research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing
6
Qualitative market research : an international journal
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
European journal of marketing
5
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of public policy & marketing
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Psychology & marketing
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Research
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The journal of business & industrial marketing
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The marketing review
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of consumer studies
4
Journal of consumer behaviour : an international research review
4
Journal of marketing research : JMR
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ECONIS (ZBW)
61
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1
Erfahrungen und Entwicklungen im Bereich der Industriemarktforschung
Jebe, Klaus
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1998
),
pp. 30-36
Persistent link: https://www.econbiz.de/10001248384
Saved in:
2
Qualitätskriterien in der
Marktforschung
Noelle-Neumann, Elisabeth
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
1998
),
pp. 10-13
Persistent link: https://www.econbiz.de/10001238976
Saved in:
3
Discriminant validity testing in marketing : an analysis, causes for concern, and proposed remedies
Voorhees, Clay M.
;
Brady, Michael K.
;
Calantone, Roger J.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011434898
Saved in:
4
Increasing sample size compensates for data problems in segmentation studies
Dolnicar, Sara
;
Grün, Bettina
;
Leisch, Friedrich
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 992-999
Persistent link: https://www.econbiz.de/10011436388
Saved in:
5
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
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6
Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.
;
Griffin, Mitch
;
Hair, Joseph F.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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7
A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.
;
Roster, Catherine A.
;
Golden, Linda L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956
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8
Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry
;
Hoffman, Ernest
;
Kennedy, Kathleen
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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9
Debunking legendary beliefs about student samples in marketing research
Espinosa, Jennifer A.
;
Ortinau, David J.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3149-3158
Persistent link: https://www.econbiz.de/10011507983
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10
New statistical analysis in marketing research with fuzzy data
Lin, Hsin-Cheng
;
Wang, Chen-Song
;
Chen, Juei Chao
;
Wu, …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2176-2181
Persistent link: https://www.econbiz.de/10011472156
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