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Which cues cause consumers to perceive brands as more global? : a conjoint analysis

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626

Persistent link: https://www.econbiz.de/10011517527

Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012394328

Paths to successful academic research : a life course perspective

Moschis, George P. - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 372-408

Persistent link: https://www.econbiz.de/10012257908

Reckless financial behaviors : an exploratory life course study of French and American consumers

Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456

Persistent link: https://www.econbiz.de/10012257912

Gerontographics and consumer behavior in later life : insights from the life course paradigm

Moschis, George P.; Mathur, Anil; Thuckavadee … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 18-33

Persistent link: https://www.econbiz.de/10012257921

Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures

Shannon, Randall; Thuckavadee Sthienrapapayut; Moschis, … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 34-44

Persistent link: https://www.econbiz.de/10012257924

The determinants of the adoption intention of eco-friendly functional food in different market segments

Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161

Persistent link: https://www.econbiz.de/10011991646

Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications

Agovino, Massimiliano; Crociata, Alessandro; Quaglione, … - In: Ecological economics : the transdisciplinary journal of … 141 (2017), pp. 66-75

Persistent link: https://www.econbiz.de/10011877832

Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro

Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213

Persistent link: https://www.econbiz.de/10011891457

The effects of neighbour influence and cultural consumption on separate waste collection : theoretical framework and empirical investigation

Agovino, Massimiliano; Cerciello, Massimiliano; … - In: Ecological economics : the transdisciplinary journal of … 166 (2019), pp. 1-14

Persistent link: https://www.econbiz.de/10012195209