Exploring the power of electronic word-of-mouth in the services industry

Sandra Maria Correia Loureiro (Instituto Universitário de Lisboa, Portugal), Hans Ruediger Kaufmann (University of Applied Management Studies, Germany), editors

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

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Year of publication:	[2020]
Other Persons:	Loureiro, Sandra Maria Correia (ed.) ; Kaufmann, Hans Rüdiger (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global
Subject:	Social Web \| Social web \| Virales Marketing \| Viral marketing \| Dienstleistungssektor \| Service industry \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [gbv.de]

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Extent:	1 Online-Ressource (463 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 07/32/2019)
ISBN:	978-1-5225-8577-0 ; 978-1-5225-8576-3 ; 978-1-5225-8575-6
Other identifiers:	10.4018/978-1-5225-8575-6 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012394328