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Handbook of research on promotional strategies and consumer influence in the service sector

Panwar, Upendra Singh (ed.); Kumar, Raj (ed.); … - 2016

"This reference source provides research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry by featuring quality factors, marketing tools, and the effects of consumer behavior"--Provided...

Persistent link: https://www.econbiz.de/10011728493

Personal values, green self-identity and electric car adoption

Barbarossa, Camilla; Pelsmacker, Patrick de; Moons, Ingrid - In: Ecological economics : the transdisciplinary journal of … 140 (2017), pp. 190-200

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Which cues cause consumers to perceive brands as more global? : a conjoint analysis

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626

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Sustainable seafood from aquaculture and wild fisheries : insights from a discrete choice experiment in Germany

Bronnmann, Julia; Asche, Frank - In: Ecological economics : the transdisciplinary journal of … 142 (2017), pp. 113-119

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Pursuing a low meat diet to improve both health and sustainability : How can we use the frames that shape our meals?

Boer, Johannes de; Aiking, Harry - In: Ecological economics : the transdisciplinary journal of … 142 (2017), pp. 238-248

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Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications

Agovino, Massimiliano; Crociata, Alessandro; Quaglione, … - In: Ecological economics : the transdisciplinary journal of … 141 (2017), pp. 66-75

Persistent link: https://www.econbiz.de/10011877832

Handbook of research on promotional strategies and consumer influence in the service sector

Ray, Nilanjan (ed.); Kumar, Raj (ed.); … - 2016

Persistent link: https://www.econbiz.de/10011495646

Consumers' willingness to pay for an animal welfare food label

Gorton, Matthew; Yeh, Ching-Hua; Chatzopoulou, Elena; … - In: Ecological economics : the transdisciplinary journal of … 209 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014424293

Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012394328

The effects of neighbour influence and cultural consumption on separate waste collection : theoretical framework and empirical investigation

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