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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Melewar, T. C."
~person:"Pelsmacker, Patrick de"
~subject:"Apple Computer Inc."
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"Kognition"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"Service quality"
~subject:"brand personality"
~type_genre:"Article in journal"
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Apple Computer Inc.
Customer satisfaction
Dienstleistungsqualität
Kognition
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
Service quality
brand personality
Consumer behaviour
10
Advertising effects
5
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Werbewirkung
5
Advertising
3
Product Placement
3
Product placement
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Werbung
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brand attitude
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Brand
2
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2
E-grocery
2
Gender
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Geschlecht
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Indonesia
2
Indonesien
2
brand placement
2
need for cognition
2
Atmospherics
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Brand elements
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Brand extension
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Brand identity
1
Brand placement
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Confidence
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Coronavirus
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Corporate reputation
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Einzelhandel
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Emotion
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Female and male gender role stereotyping
1
Fernsehwerbung
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1
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10
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10
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Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Melewar, T. C.
Pelsmacker, Patrick de
Ko, Eunju
11
Dens, Nathalie
6
Dwivedi, Yogesh Kumar
5
Kaushik, Geetanjali
5
Kim, Kyung Hoon
5
Mirosa, Miranda
5
Rana, Nripendra P.
5
Simintiras, Antonis C.
5
Bae, Joonheui
4
Bernritter, Stefan F.
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Islam, Tahir
4
Mathur, Anil
4
Matthes, Jörg
4
Moschis, George P.
4
Castonguay, Jessica
3
Deutsch, Jonathan
3
Diehl, Sandra
3
Ghaffar, Abdul
3
Guido, Gianluigi
3
Hobbs, Jill E.
3
Hudders, Liselot
3
Koo, Dong-Mo
3
Lowe, Ben
3
Mueller, Barbara
3
Naderer, Brigitte
3
Smit, Edith G.
3
Uribe, Rodrigo
3
Woodside, Arch G.
3
Anghelcev, George
2
Antonetti, Paolo
2
Avramova, Yana R.
2
Azzahro, Fatimah
2
Baek, Tae Hyun
2
Baker, Andrew M.
2
Bakir, Aysen
2
Balaji, M. S.
2
Bang Nguyen Viet
2
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Cogent business & management
European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
20
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Corporate reputation review
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of retail & distribution management
2
International marketing review
2
International studies of management and organization
2
Journal of promotion management : JPM
2
The journal of product & brand management
2
Baltic journal of management
1
Electronic commerce research
1
European business review
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of communication management
1
Journal of general management
1
Journal of global marketing
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
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ECONIS (ZBW)
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1
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
2
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
3
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
4
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
5
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
6
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
7
Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia
Handayani, Putu Wuri
;
Nurahmawati, Rismanti Amalia
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 425-439
Persistent link: https://www.econbiz.de/10012287140
Saved in:
8
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
9
Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery
Asti, Wilda Paras
;
Handayani, Putu Wuri
;
Azzahro, Fatimah
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10012549612
Saved in:
10
IMC antecedents and the consequences of planned
brand
identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
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