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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Dens, Nathalie"
~person:"Diehl, Sandra"
~person:"Handayani, Putu Wuri"
~person:"Kaur, Puneet"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Quach, Sara"
~person:"Roy, Sanjit"
~person:"Valette-Florence, Pierre"
~person:"Verhoef, Peter C."
~source:"econis"
~subject:"Cognition"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Werbung"
~subject:"brand personality"
~type:"article"
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Cognition
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brand personality
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109
Brand management
40
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40
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27
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27
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19
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Dens, Nathalie
Diehl, Sandra
Handayani, Putu Wuri
Kaur, Puneet
Kim, Kyung Hoon
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Quach, Sara
Roy, Sanjit
Valette-Florence, Pierre
Verhoef, Peter C.
Septianto, Felix
30
Ko, Eunju
26
Paul, Justin
25
Dwivedi, Yogesh Kumar
20
Dhir, Amandeep
17
Prentice, Catherine
17
Thaichon, Park
17
Rana, Nripendra P.
15
Jebarajakirthy, Charles
13
Park, Jungkun
13
Talwar, Shalini
13
Japutra, Arnold
12
Balaji, M. S.
11
Diamantopoulos, Adamantios
11
Klaus, Philipp
11
Lombart, Cindy
11
Northey, Gavin
11
Richard, Marie-Odile
11
Bartikowski, Boris
10
Cleveland, Mark
10
Hollebeek, Linda D.
10
Pantano, Eleonora
10
Shukla, Paurav
10
Trinh, Giang
10
Filieri, Raffaele
9
Islam, Tahir
9
Kukar-Kinney, Monika
9
Molinillo, Sebastian
9
Otterbring, Tobias
9
Phau, Ian
9
Seo, Yuri
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Cogent business & management
International business review : the official journal of the European International Business Academy
International journal of advertising : the quarterly review of marketing communications
International journal of consumer studies
Journal of business research : JBR
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of promotion management : innovations in planning and applied research
Journal of retailing and consumer services
Marketing letters : a journal of research in marketing
World review of entrepreneurship, management and sustainable development
International journal of advertising : the review of marketing communications
5
International journal of hospitality management
5
Asia Pacific journal of marketing and logistics
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of strategic marketing
4
The journal of product & brand management
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International marketing review
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Psychology & marketing
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Services marketing quarterly
2
Australasian marketing journal
1
Baltic journal of management
1
Electronic commerce research
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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31
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
32
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
33
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
34
Antecedents and consequences of university
brand
identification
Balaji, M. S.
;
Roy, Sanjit
;
Sadeque, Saalem
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3023-3032
Persistent link: https://www.econbiz.de/10011507896
Saved in:
35
The role of design innovation in understanding purchase behavior of augmented products
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Choi, Jeonghye
- In:
Journal of business research : JBR
99
(
2019
),
pp. 354-362
Persistent link: https://www.econbiz.de/10012023659
Saved in:
36
How self-success drives luxury demand : an integrated model of luxury growth and country comparisons
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 273-287
Persistent link: https://www.econbiz.de/10012104001
Saved in:
37
"From Prada to Nada" : consumers and their luxury products : a contrast between second-hand and first-hand luxury products
Kessous, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
102
(
2019
),
pp. 313-327
Persistent link: https://www.econbiz.de/10012104018
Saved in:
38
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
39
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
40
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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