//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Dens, Nathalie"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
~subject:"Dienstleistungsqualität"
~subject:"E-grocery"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 22 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Customer satisfaction
Dienstleistungsqualität
E-grocery
Konsumentenverhalten
Markenartikel
Mode
Online retailing
Retail trade
brand personality
Advertising effects
5
Werbewirkung
5
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising
3
Cognition
3
Kognition
3
Product Placement
3
Product placement
3
Werbung
3
brand attitude
3
Brand
2
Gender
2
Geschlecht
2
Indonesia
2
Indonesien
2
brand placement
2
need for cognition
2
Atmospherics
1
Brand extension
1
Brand placement
1
Confidence
1
Coronavirus
1
Customer responses
1
Einzelhandel
1
Emotion
1
Female and male gender role stereotyping
1
Fernsehwerbung
1
FsQCA
1
Gastronomie
1
Gender studies
1
Geschlechterforschung
1
International market entry
1
more ...
less ...
Online availability
All
Undetermined
Free
5
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
Fallstudie
Aufsatz in Zeitschrift
10
Conference paper
2
Konferenzbeitrag
2
Language
All
English
10
Author
All
Dens, Nathalie
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Ko, Eunju
11
Jang, Soocheong
7
Jeong, Miyoung
6
Pelsmacker, Patrick de
6
Han, Heesup
5
Islam, Tahir
5
Kim, Kyung Hoon
5
Mirosa, Miranda
5
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Chua, Bee-Lia
4
Fong, Lawrence Hoc Nang
4
Mathur, Anil
4
Matthes, Jörg
4
Moschis, George P.
4
Bai, Billy
3
Bernritter, Stefan F.
3
Cai, Ruiying
3
Castonguay, Jessica
3
Deutsch, Jonathan
3
Diehl, Sandra
3
Ghaffar, Abdul
3
Hobbs, Jill E.
3
Huang, Songshan
3
Kim, Heewon
3
Kim, Jong-Hyeong
3
Koo, Dong-Mo
3
Mueller, Barbara
3
Naderer, Brigitte
3
Nicolau, Juan Luis
3
Smit, Edith G.
3
Sparks, Beverley
3
Uribe, Rodrigo
3
Alnawas, Ibrahim
2
Anghelcev, George
2
Avramova, Yana R.
2
Azzahro, Fatimah
2
Baek, Tae Hyun
2
more ...
less ...
Published in...
All
Cogent business & management
International journal of advertising : the quarterly review of marketing communications
International journal of contemporary hospitality management
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
15
Journal of retailing and consumer services
10
Journal of promotion management : innovations in planning and applied research
7
International journal of consumer studies
3
International journal of advertising : the review of marketing communications
2
International journal of hospitality management
2
International journal of retail & distribution management
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Baltic journal of management
1
Electronic commerce research
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of Islamic marketing
1
Journal of advertising
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The service industries journal
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
1
Tourism and hospitality research : THR
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery
Asti, Wilda Paras
;
Handayani, Putu Wuri
;
Azzahro, Fatimah
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10012549612
Saved in:
4
Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia
Handayani, Putu Wuri
;
Nurahmawati, Rismanti Amalia
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 425-439
Persistent link: https://www.econbiz.de/10012287140
Saved in:
5
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
7
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
8
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
9
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism
Ruiz-Equihua, Daniel
;
Romero, Jaime
;
Loureiro, Sandra …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1966-1985
Persistent link: https://www.econbiz.de/10014280919
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->