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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
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Aesthetic or self-expressiveness? : linking brand logo benefits, brand stereotypes and relationship quality
Japutra, Arnold; Molinillo, Sebastian; Wang, Shasha - In: Journal of retailing and consumer services 44 (2018), pp. 191-200
Persistent link: https://www.econbiz.de/10011904384
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The impact of affective and cognitive app experiences on loyalty towards retailers
Molinillo, Sebastian; Navarro García, Antonio; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238382
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Social commerce website design, perceived value and loyalty behavior intentions : the moderating roles of gender, age and frequency of use
Molinillo, Sebastian; Aguilar-Illescas, Rocío; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012666047
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Influence of customer application experience and value in use on loyalty toward retailers
Japutra, Arnold; Utami, Ami Fitri; Molinillo, Sebastian; … - In: Journal of retailing and consumer services 59 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012434226
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The customer retail app experience : implications for customer loyalty
Molinillo, Sebastian; Aguilar-Illescas, Rocío; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013169647