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~accessRights:"restricted"
~isPartOf:"Cogent business & management"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Chovancová, Miloslava"
~person:"Handayani, Putu Wuri"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Markenimage"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Retail trade"
~subject:"brand personality"
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Customer satisfaction
Konsumentenverhalten
Markenartikel
Markenimage
Mode
Online retailing
Retail trade
brand personality
Consumer behaviour
9
Advertising effects
5
Werbewirkung
5
Brand image
4
Brand management
4
Markenführung
4
Advertising
3
Product Placement
3
Product placement
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brand attitude
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2
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Atmospherics
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1
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1
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1
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1
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1
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1
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Chovancová, Miloslava
Handayani, Putu Wuri
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
11
Dens, Nathalie
6
Kim, Kyung Hoon
5
Mirosa, Miranda
5
Bae, Joonheui
4
Bremer, Phil
4
Chang, Chun-Tuan
4
Islam, Tahir
4
Mathur, Anil
4
Matthes, Jörg
4
Moschis, George P.
4
Bernritter, Stefan F.
3
Castonguay, Jessica
3
Deutsch, Jonathan
3
Diehl, Sandra
3
Ghaffar, Abdul
3
Hobbs, Jill E.
3
Koo, Dong-Mo
3
Mueller, Barbara
3
Naderer, Brigitte
3
Smit, Edith G.
3
Uribe, Rodrigo
3
Anghelcev, George
2
Avramova, Yana R.
2
Azzahro, Fatimah
2
Baek, Tae Hyun
2
Baker, Andrew M.
2
Bakir, Aysen
2
Bang Nguyen Viet
2
Belk, Russell W.
2
Bhatt, Siddharth
2
Boerman, Sophie C.
2
Caldwell, Marylouise
2
Chae, Heeju
2
Christensen, Tove
2
Cong, Lei
2
Denver, Sigrid
2
Dixit, Saurabh Kumar
2
Eisend, Martin
2
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Cogent business & management
International journal of advertising : the quarterly review of marketing communications
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
16
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
International marketing review
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Baltic journal of management
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of learning and change : IJLC
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of advertising
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
3
Influence of trust, perceived value, and attitude on customers' repurchase intention for e-grocery
Asti, Wilda Paras
;
Handayani, Putu Wuri
;
Azzahro, Fatimah
- In:
Journal of food products marketing : innovations in …
27
(
2021
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10012549612
Saved in:
4
Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia
Handayani, Putu Wuri
;
Nurahmawati, Rismanti Amalia
; …
- In:
Journal of food products marketing : innovations in …
26
(
2020
)
6
,
pp. 425-439
Persistent link: https://www.econbiz.de/10012287140
Saved in:
5
The short- and long-term impact of
brand
placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor
brand
and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
6
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
7
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
8
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
9
Brand
placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
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