Similar Search Results

Retain my current filters

Search options

Open Access only

Advanced Search history

My EconBiz

Favorites

Exit from a foreign market : do poor performance, strategic fit, cultural distance, and international experience matter?

Sousa, Carlos M. P.; Tan, Qun - In: Journal of international marketing 23 (2015) 4, pp. 84-104

Persistent link: https://www.econbiz.de/10011414956

The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning

Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39

Persistent link: https://www.econbiz.de/10011500430

The effects of impression management on coupon redemption across cultures

Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583

Persistent link: https://www.econbiz.de/10011508457

The role of cultural distance across quantiles of international joint venture longevity

Tower, Annette; Hewett, Kelly; Fenik, Anton P. - In: Journal of international marketing 27 (2019) 4, pp. 3-21

Persistent link: https://www.econbiz.de/10012132725

Global versus local consumer culture : theory, measurement, and future research directions

Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011999569

Spatial distance construal perspectives on cause-related marketing : the importance of nationalism in Russia

Strizhakova, Yuliya; Coulter, Robin A. - In: Journal of international marketing 27 (2019) 1, pp. 38-55

Persistent link: https://www.econbiz.de/10011999577

Consumer responses to high service attentiveness : a cross-cultural examination

Liu, Maggie Wenjing; Zhang, Lijun; Keh, Hean Tat - In: Journal of international marketing 27 (2019) 1, pp. 56-73

Persistent link: https://www.econbiz.de/10011999581

Understanding cultural differences in consumers' reactions to foreign-market brand extensions : the role of thinking styles

Allman, Helena F.; Hewett, Kelly; Kaur, Mandeep - In: Journal of international marketing 27 (2019) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10012060695

Personality traits, consumer animosity, and foreign product avoidance : the moderating role of individual cultural characteristics

Leonidou, Leonidas C.; Kvasova, Olga; Christodoulides, Paul - In: Journal of international marketing 27 (2019) 2, pp. 76-96

Persistent link: https://www.econbiz.de/10012060702

Exchange Entitlement Mapping : Theory and Evidence

Charles, Aurélie - 2012

The main aim of this book is to develop and implement an innovative tool: exchange-entitlement mapping, or E-mapping for short. This tool enables us to look at the economic and social opportunities to develop human capabilities for different groups of individuals, depending on their group...

Persistent link: https://www.econbiz.de/10012106309