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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Adam, Issahaku"
~person:"Agovino, Massimiliano"
~person:"Bernritter, Stefan F."
~person:"Cordes, Christian"
~person:"Islam, Tahir"
~person:"Kim, Kyung Hoon"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Dienstleistungsqualität"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Mode"
~subject:"Viral marketing"
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Dienstleistungsqualität
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Mode
Viral marketing
Consumer behaviour
36
Brand management
10
Markenführung
10
Brand image
8
Markenimage
8
Advertising effects
7
Werbewirkung
7
Beziehungsmarketing
6
Customer satisfaction
6
Kundenzufriedenheit
6
Relationship marketing
6
Brand
5
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Advertising
4
Lebensverlauf
4
Life course
4
Social Web
4
Social web
4
Werbung
4
Emotion
3
International marketing
3
Internationales Marketing
3
Market segmentation
3
Marktsegmentierung
3
Motivation
3
Product Placement
3
Product placement
3
Service quality
3
brand attitude
3
life course
3
Bibliometrics
2
Bibliometrie
2
Brand loyalty
2
Cluster analysis
2
Clusteranalyse
2
Cognition
2
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Article
36
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36
Aufsatz in Zeitschrift
36
Conference paper
4
Konferenzbeitrag
4
Language
All
English
36
Author
All
Adam, Issahaku
Agovino, Massimiliano
Bernritter, Stefan F.
Cordes, Christian
Islam, Tahir
Kim, Kyung Hoon
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Ko, Eunju
12
Hwang, Jinsoo
10
Law, Chun Hung Roberts
9
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Dens, Nathalie
7
Grewal, Dhruv
7
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Nordfält, Jens
6
Wong, IpKin Anthony
6
Breugelmans, Els
5
Campo, Katia
5
Chua, Bee-Lia
5
Bae, Joonheui
4
Chang, Chun-Tuan
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Kim, Wansoo
4
Koo, Chulmo
4
Lee, Jin-soo
4
Mai, Robert
4
Mathur, Anil
4
Matthes, Jörg
4
Patrick, Vanessa M.
4
Roggeveen, Anne L.
4
Ahn, Jiseon
3
Back, Ki-Joon
3
Belk, Russell W.
3
Blut, Markus
3
Christodoulides, George
3
Cleveland, Mark
3
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of advertising : the quarterly review of marketing communications
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
25
Journal of retailing and consumer services
16
Journal of promotion management : innovations in planning and applied research
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing communications
3
Journal of the Academy of Marketing Science
3
Asia Pacific journal of marketing and logistics
2
Economia politica : journal of analytical and institutional economics
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Springer eBook Collection
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Critical perspectives on international business
1
Economics of innovation and new technology
1
Electronic commerce research
1
European journal of marketing : EJM
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
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Source
All
ECONIS (ZBW)
36
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
4
"We" are more likely to endorse than "I" : the effects of self-construal and
brand
symbolism on consumers' online
brand
endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
5
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and
brand
choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
Saved in:
6
Does poor fit always lead to negative evaluations? : extension advertising and perceived
brand
quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
7
Influencer-driven loyalty : understanding the mediating role of customer
brand
engagement in the relationship between social media influencers and
brand
loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
8
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
9
Understanding the social identity, motivations, and sustainable behaviour among backpackers : a clustering approach
Adam, Issahaku
;
Agyeiwaah, Elizabeth
;
Dayour, Frederick
- In:
Journal of travel and tourism marketing
38
(
2021
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10012497707
Saved in:
10
Measuring negative tourist-to-tourist interaction : scale development and validation
Adam, Issahaku
;
Taale, Francis
;
Adongo, Charles A.
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012289329
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