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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"The journal of product & brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
1,052
Brand management
367
Markenführung
367
Brand image
312
Markenimage
312
Beziehungsmarketing
199
Relationship marketing
199
Brand
197
Markenartikel
194
Social Web
163
Social web
163
Internet marketing
146
Online-Marketing
146
Customer satisfaction
110
Kundenzufriedenheit
110
Holiday behaviour
109
Urlaubsverhalten
109
Emotion
96
Advertising effects
87
Werbewirkung
87
Dienstleistungsqualität
78
Service quality
78
Virales Marketing
77
Luxury goods
76
Luxusgüter
76
Tourism
73
Tourismus
73
Corporate Social Responsibility
70
Corporate social responsibility
70
Environmental consciousness
64
Umweltbewusstsein
64
Ethics
61
Personality psychology
61
Persönlichkeitspsychologie
61
Advertising
58
Ethik
58
Experiment
58
Online retailing
57
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Free
16
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Article
1,052
Book / Working Paper
4
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Article in journal
1,055
Aufsatz in Zeitschrift
1,055
Aufsatzsammlung
4
Conference paper
1
Festschrift
1
Konferenzbeitrag
1
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English
1,056
Author
All
Han, Heesup
30
Guzman, Francisco
10
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Vitell, Scott J.
6
Wong, IpKin Anthony
6
Chua, Bee-Lia
5
Hoffmann, Stefan
5
Kim, Kyung Hoon
5
Loureiro, Sandra Maria Correia
5
Moschis, George P.
5
Pelsmacker, Patrick de
5
Singh, Jatinder Jit
5
Bae, Joonheui
4
Barbarossa, Camilla
4
Christodoulides, George
4
Gentina, Élodie
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Kang, Jiyun
4
Kim, Wansoo
4
Koo, Chulmo
4
Lee, Jin-soo
4
Mathur, Anil
4
Rita, Paulo
4
Wang, Cheng Lu
4
Woodside, Arch G.
4
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
Belk, Russell W.
3
Chowdhury, Rafi M. M. I.
3
Cleveland, Mark
3
Diallo, Mbaye Fall
3
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Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of internet marketing and advertising : IJIMA
International journal of market research : JMRS ; the journal of the Market Research Society
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of travel and tourism marketing
Marketing and multicultural diversity
The journal of product & brand management
Journal of retailing and consumer services
1,541
Journal of business research : JBR
1,471
International journal of hospitality management
519
International journal of consumer studies
323
SpringerLink / Bücher
296
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
251
Technological forecasting & social change : an international journal
229
Management science : journal of the Institute for Operations Research and the Management Sciences
221
Tourism management : research, policies, practice
221
Journal of marketing communications
215
The journal of brand management : an international journal
199
Journal of Islamic marketing
195
Journal of international consumer marketing
195
International journal of advertising : the review of marketing communications
192
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
179
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
168
Discussion paper / Centre for Economic Policy Research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of promotion management : innovations in planning and applied research
161
Journal of the Academy of Marketing Science
160
The international review of retail, distribution and consumer research
159
Journal of strategic marketing
149
Marketing intelligence & planning
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Discussion papers / CEPR
140
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
European journal of marketing
135
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
135
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All
ECONIS (ZBW)
1,056
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1
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1
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
2
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
3
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
4
An expansion of the
brand
and message framing effects on smart health-care clothing
Woo, Hongjoo
;
Kim, Sanghee
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 622-636
Persistent link: https://www.econbiz.de/10013393666
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in
brand
management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
Antecedents and consequences of consumer commitment in traditional and low-cost airlines
Curras-Perez, Rafael
;
Sánchez, Isabel
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 899-911
Persistent link: https://www.econbiz.de/10011517496
Saved in:
7
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
8
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
Saved in:
9
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
10
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
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