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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Belk, Russell W."
~person:"Dwivedi, Yogesh Kumar"
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Brand management"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Brand management
Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Kundenzufriedenheit
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
51
Markenführung
10
Brand image
7
Cultural identity
7
Kulturelle Identität
7
Markenimage
7
Advertising effects
6
Globalisierung
6
International marketing
6
Internationales Marketing
6
Internet marketing
6
Online-Marketing
6
Werbewirkung
6
Einzelhandel
5
Lebensverlauf
5
Life course
5
Retail trade
5
Welt
5
World
5
Culture
4
Customer satisfaction
4
Ethnic group
4
Ethnische Gruppe
4
Online retailing
4
Online-Handel
4
Acculturation
3
Advertising
3
Beziehungsmarketing
3
Bibliometrics
3
Bibliometrie
3
Brand
3
Cognition
3
Confidence
3
Emotion
3
Global consumer culture
3
Kognition
3
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51
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English
51
Author
All
Agovino, Massimiliano
Belk, Russell W.
Dwivedi, Yogesh Kumar
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Ko, Eunju
22
Valette-Florence, Pierre
14
Kim, Kyung Hoon
13
Cleveland, Mark
12
Diamantopoulos, Adamantios
12
Septianto, Felix
12
Grewal, Dhruv
11
Balaji, M. S.
10
Bartikowski, Boris
10
Hwang, Jinsoo
10
Seo, Yuri
10
Filieri, Raffaele
9
Paul, Justin
9
Richard, Marie-Odile
9
Roggeveen, Anne L.
9
Shukla, Paurav
9
Choi, Jeonghye
8
Christodoulides, George
8
Gupta, Suraksha
8
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Law, Chun Hung Roberts
8
Nordfält, Jens
8
Veloutsou, Cleopatra
8
Wang, Cheng Lu
8
Wong, IpKin Anthony
8
Arslanagic-Kalajdzic, Maja
7
Bae, Joonheui
7
Behl, Abhishek
7
Foroudi, Pantea
7
Gustafsson, Anders
7
Guzman, Francisco
7
Jha, Subhash
7
Kim, Insin
7
Kim, Seongseop
7
Kukar-Kinney, Monika
7
Liu, Martin J.
7
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of internet marketing and advertising : IJIMA
International marketing review
Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of retailing and consumer services
22
Research in consumer behavior
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
The marketing review
6
European journal of marketing : EJM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
SpringerLink / Bücher
5
Emerald insight
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of the Academy of Marketing Science
4
Information systems management
3
International journal of consumer studies
3
International journal of retail & distribution management
3
Journal of consumer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Marketing theory
3
Technological forecasting & social change : an international journal
3
The journal of product & brand management
3
Business & society
2
Economia politica : journal of analytical and institutional economics
2
International journal of bank marketing
2
International journal of hospitality management
2
Journal of interactive marketing
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Lehrbuch
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Routledge frontiers in the development of international business, management and marketing
2
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ECONIS (ZBW)
51
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
3
Brand
logos versus
brand
names : a comparison of the memory effects of textual and pictorial
brand
elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
4
Better together? : harnessing the power of
brand
placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
5
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Saved in:
6
Identity, culture, dispositions and behavior : a cross-national examination of globalization and culture change
Cleveland, Mark
;
Rojas-Méndez, José I.
;
Laroche, Michel
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1090-1102
Persistent link: https://www.econbiz.de/10011440224
Saved in:
7
Development of market Mavenism traits : antecedents and moderating effects of culture, gender, and personal beliefs
Kiani, Isar
;
Laroche, Michel
;
Paulin, Michèle
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1120-1129
Persistent link: https://www.econbiz.de/10011440238
Saved in:
8
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
9
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
Saved in:
10
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
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