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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending

Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393

Persistent link: https://www.econbiz.de/10013256051

Which cues cause consumers to perceive brands as more global? : a conjoint analysis

De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626

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The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer

Rosário, João Ferreira do; Loureiro, Sandra Maria Correia - In: International journal of internet marketing and … 15 (2021) 4, pp. 429-449

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The backfire effect of sustainable social cues : new evidence on social moral licensing

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Consumer Behavior over the Life Course : Research Frontiers and New Directions

Moschis, George P. - 2019

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to...

Persistent link: https://www.econbiz.de/10012396143

Paths to successful academic research : a life course perspective

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Reckless financial behaviors : an exploratory life course study of French and American consumers

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Gerontographics and consumer behavior in later life : insights from the life course paradigm

Moschis, George P.; Mathur, Anil; Thuckavadee … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 18-33

Persistent link: https://www.econbiz.de/10012257921

Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures

Shannon, Randall; Thuckavadee Sthienrapapayut; Moschis, … - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 34-44

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Qualitative approaches to life course research : linking life story to gift giving

Minowa, Yuko; Belk, Russell W. - In: Journal of global scholars of marketing science : … 30 (2020) 1, pp. 60-75

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