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The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of retailing 97 (2021) 3, pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
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Japanese tourists to Hong Kong : their preferences, behavior, and image perception
Yeung, Man Wah; Kim, Seongseop; Schuckert, Markus - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 730-741
Persistent link: https://www.econbiz.de/10011517324
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do; Loureiro, Sandra Maria Correia - In: International journal of internet marketing and … 15 (2021) 4, pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
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The backfire effect of sustainable social cues : new evidence on social moral licensing
Lasarov, Wassili; Mai, Robert; Hoffmann, Stefan - In: Ecological economics : the transdisciplinary journal of … 195 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013253970
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Understanding senior tourists' preferences and characteristics based on their overseas travel motivation clusters
Otoo, Felix Elvis; Kim, Seongseop; Choi, Youngjoon - In: Journal of travel and tourism marketing 37 (2020) 2, pp. 246-257
Persistent link: https://www.econbiz.de/10012289324
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Internet advertising of offensive products : the effects of cartoons on adult consumer attitudes
Pakakorn Rakrachakarn; Moschis, George P.; Thittapong … - In: International journal of internet marketing and … 14 (2020) 2, pp. 152-167
Persistent link: https://www.econbiz.de/10012252811
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Calibrating 30 years of experimental research : a meta-analysis of the atmospheric effects of music, scent, and color
Roschk, Holger; Loureiro, Sandra Maria Correia; … - In: Journal of retailing 93 (2017) 2, pp. 228-240
Persistent link: https://www.econbiz.de/10011721817
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Under which conditions are consumers ready to boycott or buycott? : the roles of hedonism and simplicity
Hoffmann, Stefan; Balderjahn, Ingo; Seegebarth, Barbara; … - In: Ecological economics : the transdisciplinary journal of … 147 (2018), pp. 167-178
Persistent link: https://www.econbiz.de/10011989661
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161
Persistent link: https://www.econbiz.de/10011991646