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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"International marketing review"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Boer, Johannes de"
~person:"Cordes, Christian"
~person:"Koo, Yoonmo"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Acculturation"
~subject:"Electric car adoption"
~subject:"Globalization"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Acculturation
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Agovino, Massimiliano
Boer, Johannes de
Cordes, Christian
Koo, Yoonmo
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Barbarossa, Camilla
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of internet marketing and advertising : IJIMA
International marketing review
Marketing and multicultural diversity
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Journal of promotion management : innovations in planning and applied research
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Electronic commerce research
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European Journal of Marketing
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International Marketing Review
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Journal of Consumer Marketing
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Journal of hospitality marketing & management
1
Journal of retailing
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
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1
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
2
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
3
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
4
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
5
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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