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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International journal of wine business research : IJWBR"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
1,069
Beziehungsmarketing
219
Relationship marketing
219
Brand management
191
Markenführung
191
Customer satisfaction
181
Kundenzufriedenheit
181
Brand image
173
Markenimage
173
Dienstleistungsqualität
141
Service quality
141
Holiday behaviour
125
Urlaubsverhalten
125
Hotel industry
105
Hotellerie
105
Emotion
101
Brand
91
Markenartikel
89
Social Web
88
Social web
88
Tourism
82
Tourismus
82
Environmental consciousness
72
Umweltbewusstsein
72
Virales Marketing
71
Corporate Social Responsibility
66
Corporate social responsibility
66
Internet marketing
66
Online-Marketing
66
Ethics
60
Experiment
60
Online retailing
60
Online-Handel
60
Personality psychology
60
Persönlichkeitspsychologie
60
Tourism marketing
59
Tourismusmarketing
59
Ethik
58
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Han, Heesup
36
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
9
Yu, Jongsik
9
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Kumar, V.
7
Chua, Bee-Lia
6
Hoffmann, Stefan
6
Kim, Seongseop
6
Vitell, Scott J.
6
Wong, IpKin Anthony
6
Grewal, Dhruv
5
Hung, Kam
5
Kim, Kyung Hoon
5
Kim, Wansoo
5
Lee, Jin-soo
5
Lee, Seonjeong
5
Liu, Chih-Hsing
5
Mattila, Anna S.
5
Pelsmacker, Patrick de
5
Prayag, Girish
5
Singh, Jatinder Jit
5
Tang, Liang
5
Ahn, Jiseon
4
Babin, Barry J.
4
Bae, Joonheui
4
Gentina, Élodie
4
Gursoy, Dogan
4
Hanks, Lydia
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Jeong, Miyoung
4
Koo, Bonhak
4
Koo, Chulmo
4
Lee, Sanghyeop
4
Lehto, Xinran Y.
4
Line, Nathaniel D.
4
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of market research : JMRS ; the journal of the Market Research Society
International journal of wine business research : IJWBR
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of the Academy of Marketing Science
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of retailing and consumer services
1,541
Journal of business research : JBR
1,471
International journal of hospitality management
519
International journal of consumer studies
322
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
251
The journal of product & brand management
231
Technological forecasting & social change : an international journal
229
Management science : journal of the Institute for Operations Research and the Management Sciences
221
Tourism management : research, policies, practice
221
Journal of marketing communications
215
The journal of brand management : an international journal
199
Journal of Islamic marketing
195
Journal of international consumer marketing
195
International journal of advertising : the review of marketing communications
192
International journal of contemporary hospitality management
192
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
179
Journal of fashion marketing and management
170
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of promotion management : innovations in planning and applied research
161
The international review of retail, distribution and consumer research
159
Journal of strategic marketing
149
Marketing intelligence & planning
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
139
Journal of marketing
137
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
135
European journal of marketing
134
Journal of marketing research
132
Journal of internet commerce
131
Young consumers : insight and ideas for responsible marketers
131
Journal of consumer behaviour
130
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ECONIS (ZBW)
1,075
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
Antecedents and consequences of consumer commitment in traditional and low-cost airlines
Curras-Perez, Rafael
;
Sánchez, Isabel
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 899-911
Persistent link: https://www.econbiz.de/10011517496
Saved in:
4
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
5
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
8
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
9
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
10
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
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