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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"International marketing review"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalisierung"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Article in journal"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalisierung
Globalization
Konsumentenverhalten
Markenimage
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
882
Customer satisfaction
162
Kundenzufriedenheit
162
Beziehungsmarketing
158
Relationship marketing
158
Brand management
154
Markenführung
154
Brand image
141
Dienstleistungsqualität
127
Service quality
127
Holiday behaviour
122
Urlaubsverhalten
122
Hotel industry
105
Hotellerie
105
Emotion
91
Tourism
78
Tourismus
78
Environmental consciousness
72
Umweltbewusstsein
72
Social Web
71
Social web
71
Brand
67
Markenartikel
66
Corporate Social Responsibility
62
Corporate social responsibility
62
Virales Marketing
60
Ethics
58
Ethik
56
Tourism marketing
55
Tourismusmarketing
55
Experiment
54
Internet marketing
52
Online-Marketing
52
Personality psychology
52
Persönlichkeitspsychologie
52
Gastronomie
50
Restaurant industry
50
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11
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Article
890
Book / Working Paper
2
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Article in journal
Aufsatz in Zeitschrift
892
Aufsatzsammlung
3
Conference paper
1
Festschrift
1
Konferenzbeitrag
1
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English
892
Author
All
Han, Heesup
36
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
9
Yu, Jongsik
9
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Chua, Bee-Lia
6
Kim, Seongseop
6
Vitell, Scott J.
6
Wong, IpKin Anthony
6
Hoffmann, Stefan
5
Hung, Kam
5
Kim, Kyung Hoon
5
Kim, Wansoo
5
Lee, Jin-soo
5
Lee, Seonjeong
5
Liu, Chih-Hsing
5
Mattila, Anna S.
5
Pelsmacker, Patrick de
5
Prayag, Girish
5
Singh, Jatinder Jit
5
Tang, Liang
5
Ahn, Jiseon
4
Bae, Joonheui
4
Gentina, Élodie
4
Gursoy, Dogan
4
Hanks, Lydia
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Jeong, Miyoung
4
Koo, Bonhak
4
Koo, Chulmo
4
Lee, Sanghyeop
4
Lehto, Xinran Y.
4
Line, Nathaniel D.
4
Mathur, Anil
4
Moon, Hyoungeun
4
Moschis, George P.
4
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International journal of market research : JMRS ; the journal of the Market Research Society
International marketing review
Journal of business ethics : JOBE
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of retailing and consumer services
1,543
Journal of business research : JBR
1,485
International journal of hospitality management
522
International journal of consumer studies
322
Asia Pacific journal of marketing and logistics
282
Psychology & marketing
253
The journal of product & brand management
241
Technological forecasting & social change : an international journal
229
Tourism management : research, policies, practice
221
Management science : journal of the Institute for Operations Research and the Management Sciences
219
Journal of marketing communications
216
The journal of brand management : an international journal
205
Journal of Islamic marketing
195
Journal of international consumer marketing
195
International journal of contemporary hospitality management
193
International journal of advertising : the review of marketing communications
192
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
184
Journal of retailing
181
Journal of fashion marketing and management
170
Journal of marketing management : JMM ; journal of the Academy of Marketing
162
Journal of promotion management : innovations in planning and applied research
162
The international review of retail, distribution and consumer research
159
Marketing intelligence & planning
153
Journal of the Academy of Marketing Science
152
Journal of strategic marketing
150
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Marketing letters : a journal of research in marketing
141
Journal of marketing
134
Journal of internet commerce
131
Tourism management perspectives : TMP
126
Journal of economic behavior & organization : JEBO
124
European journal of marketing
123
International journal of retail and distribution management
121
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ECONIS (ZBW)
892
Showing
1
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892
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
Antecedents and consequences of consumer commitment in traditional and low-cost airlines
Curras-Perez, Rafael
;
Sánchez, Isabel
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 899-911
Persistent link: https://www.econbiz.de/10011517496
Saved in:
4
Image congruity as a tool for traveler retention : a comparative analysis on South Korean full-service and low-cost airlines
Han, Heesup
;
Koo, Bonhak
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 347-360
Persistent link: https://www.econbiz.de/10012289336
Saved in:
5
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
6
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
7
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
8
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
9
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
10
Negative and positive contamination in secondhand
fashion
consumption : does culture matter?
Kim, Naeun
;
Jin, Byoungho
;
Kim, Terry Haekyung
- In:
International marketing review
40
(
2023
)
6
,
pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
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