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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Kim, Jinkyung Jenny"
~person:"Kim, Wansoo"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Verhoef, Peter C."
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Restaurant industry"
~subject:"Viral marketing"
~subject:"life course"
~type_genre:"Aufsatz in Zeitschrift"
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Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Markenimage
Marktsegmentierung
Mode
Restaurant industry
Viral marketing
life course
Consumer behaviour
30
Beziehungsmarketing
10
Relationship marketing
10
Customer satisfaction
9
Kundenzufriedenheit
9
Dienstleistungsqualität
8
Service quality
8
Brand image
5
Environmental management
5
Fashion
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Holiday behaviour
5
Umweltmanagement
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Urlaubsverhalten
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Brand management
4
Hotel industry
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Hotellerie
4
Lebensverlauf
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Life course
4
Markenführung
4
Tourism
4
Tourismus
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Airline
3
Brand
3
Emotion
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Fluggesellschaft
3
Innovation
3
Jugendliche
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Markenartikel
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Nachhaltige Entwicklung
3
Sustainable development
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Tourism industry
3
Tourismuswirtschaft
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Virales Marketing
3
Youth
3
behavioral intentions
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Aufsatz in Zeitschrift
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31
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English
31
Author
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Agovino, Massimiliano
Cordes, Christian
Kim, Jinkyung Jenny
Kim, Wansoo
Ko, Eunju
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Verhoef, Peter C.
Han, Heesup
36
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
9
Yu, Jongsik
9
Law, Chun Hung Roberts
8
Kim, Insin
7
Chua, Bee-Lia
6
Kim, Seongseop
6
Wong, IpKin Anthony
6
Hung, Kam
5
Kim, Kyung Hoon
5
Lee, Jin-soo
5
Lee, Seonjeong
5
Liu, Chih-Hsing
5
Prayag, Girish
5
Tang, Liang
5
Ahn, Jiseon
4
Bae, Joonheui
4
Gursoy, Dogan
4
Hanks, Lydia
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Jeong, Miyoung
4
Koo, Bonhak
4
Koo, Chulmo
4
Lee, Sanghyeop
4
Lehto, Xinran Y.
4
Line, Nathaniel D.
4
Mathur, Anil
4
Mattila, Anna S.
4
Moon, Hyoungeun
4
Rather, Raouf Ahmad
4
Ryu, Kisang
4
Adam, Issahaku
3
Al-Ansi, Amr
3
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of hospitality marketing & management
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
28
Journal of retailing and consumer services
12
International journal of hospitality management
10
Journal of promotion management : innovations in planning and applied research
7
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Journal of vacation marketing
3
Economia politica : journal of analytical and institutional economics
2
International journal of contemporary hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of business ethics : JOBE
2
Journal of global fashion marketing : JGfM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of interactive marketing
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
The journal of product & brand management
2
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
European management journal
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of air transport management
1
Journal of communication management
1
Journal of consumer behaviour
1
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ECONIS (ZBW)
31
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
4
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
5
The effect of luxury
brand
erotic capital on luxury
brand
consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
6
The antecedents and consequences of
brand
authenticity in the restaurant industry : robot service employees versus human service employees
Hwang, Jinsoo
;
Kim, Heather Markham
;
Joo, Kyu-Hyeon
; …
- In:
Journal of travel and tourism marketing
39
(
2022
)
2
,
pp. 256-270
Persistent link: https://www.econbiz.de/10013352878
Saved in:
7
Business transparency and willingness to act environmentally conscious behavior : applying the sustainable
fashion
evaluation system "Higg Index"
Chun, Eunha
;
Joung, Heerim
;
Lim, Young Ju
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 437-452
Persistent link: https://www.econbiz.de/10012549101
Saved in:
8
A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19
Hwang, Jinsoo
;
Choe, Ja Young
;
Choi, Young Gin
;
Kim, …
- In:
Journal of travel and tourism marketing
38
(
2021
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10012549655
Saved in:
9
The extended self-identify- based electric product adoption model and airline business strategy : a new theoretical framework for green technology products
Han, Heesup
;
Lee, Kai-Sean
;
Radic, Aleksandar
;
Abdul …
- In:
Journal of travel and tourism marketing
38
(
2021
)
3
,
pp. 247-262
Persistent link: https://www.econbiz.de/10012514040
Saved in:
10
Investigation of perceived risks and their outcome variables in the context of robotic restaurants
Hwang, Jinsoo
;
Kim, Heather Markham
;
Kim, Jinkyung Jenny
; …
- In:
Journal of travel and tourism marketing
38
(
2021
)
3
,
pp. 263-281
Persistent link: https://www.econbiz.de/10012514041
Saved in:
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