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Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad - In: Journal of hospitality marketing & management 27 (2018) 5, pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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Customer experience and engagement in tourism destinations : the experiential marketing perspective
Rather, Raouf Ahmad - In: Journal of travel and tourism marketing 37 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012289255
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Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty : an empirical study in the h...
Rather, Raouf Ahmad; Shehnaz Tehseen; Itoo, Murtaza Hassan - In: Journal of global scholars of marketing science : … 29 (2019) 2, pp. 196-217
Persistent link: https://www.econbiz.de/10012257893
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The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid; Barbarossa, Camilla; Pelsmacker, Patrick de - In: Ecological economics : the transdisciplinary journal of … 151 (2018), pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
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Airport shopping : an emerging non-aviation business : triggers of traveler loyalty
Han, Heesup; Yu, Jongsik; Kim, Wansoo - In: Journal of travel and tourism marketing 35 (2018) 7, pp. 835-845
Persistent link: https://www.econbiz.de/10011941756
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Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications
Agovino, Massimiliano; Crociata, Alessandro; Quaglione, … - In: Ecological economics : the transdisciplinary journal of … 141 (2017), pp. 66-75
Persistent link: https://www.econbiz.de/10011877832
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Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia; Koo, Dong-Mo - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
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Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup; Yu, Jongsik; Kim, Wansoo - In: Journal of travel and tourism marketing 36 (2019) 3, pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
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Product performance and its role in airline image generation and customer retention processes : gender difference
Han, Heesup; Shim, Changsup; Lee, Won Seok; Kim, Wansoo - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 536-548
Persistent link: https://www.econbiz.de/10012179435