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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Cordes, Christian"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Muehling, Darrel D."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Ecological care"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalisierung"
~subject:"Globalization"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Ecological care
Electric car adoption
Global and local consumer culture positioning
Globalisierung
Globalization
Internationales Marketing
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
14
Internet marketing
3
Online-Marketing
3
Advertising
2
Advertising effects
2
Brand image
2
Brand management
2
Cultural identity
2
International marketing
2
Italien
2
Italy
2
Kulturelle Identität
2
Markenführung
2
Markenimage
2
Online retailing
2
Online-Handel
2
Virales Marketing
2
Werbewirkung
2
Werbung
2
electronic word-of-mouth (eWOM)
2
(self-)regulation
1
Abfallentsorgung
1
Abfallwirtschaft
1
Acculturation
1
Advertising professionals
1
Advertising regulation
1
Atmospherics
1
Automotive industry
1
Beziehungsmarketing
1
Bio-Lebensmittel
1
Brand
1
Business ethics
1
Children
1
Cluster analysis
1
Clusteranalyse
1
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14
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Agovino, Massimiliano
Cordes, Christian
Laroche, Michel
Loureiro, Sandra Maria Correia
Muehling, Darrel D.
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
8
Kim, Kyung Hoon
5
Bae, Joonheui
4
Hoffmann, Stefan
4
Islam, Tahir
4
Kim, Soojung
4
Mathur, Anil
4
Moschis, George P.
4
Schultz, Don E.
4
Um, Nam-Hyun
4
Belk, Russell W.
3
Bellman, Steven
3
Christodoulides, George
3
Cleveland, Mark
3
Dodoo, Naa Amponsah
3
Ghaffar, Abdul
3
He, Jiaxun
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Moons, Ingrid
3
Muralidharan, Sidharth
3
Phua, Joe
3
Sung, Yoon Hi
3
Varan, Duane
3
Zhang, Lixuan
3
Aiking, Harry
2
Al Shurideh, Muhammad
2
Antheunis, Marjolijn L.
2
Asche, Frank
2
Babin, Barry J.
2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of marketing communications
Marketing and multicultural diversity
Journal of business research : JBR
17
Journal of retailing and consumer services
11
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of promotion management : JPM
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Economia politica : journal of analytical and institutional economics
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
The journal of product & brand management
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
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ECONIS (ZBW)
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1
The effects of processing
mode
and
brand
scandals on copycat product evaluations
Braxton, Dominique F.
;
Muehling, Darrel D.
;
Joireman, Jeff
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 247-267
Persistent link: https://www.econbiz.de/10012203291
Saved in:
2
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
3
Personal values, green self-identity and electric car adoption
Barbarossa, Camilla
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Ecological economics : the transdisciplinary journal of …
140
(
2017
),
pp. 190-200
Persistent link: https://www.econbiz.de/10011796070
Saved in:
4
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
5
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
6
Good taste tastes good. Cultural capital as a determinant of organic food purchase by Italian consumers : evidence and policy implications
Agovino, Massimiliano
;
Crociata, Alessandro
;
Quaglione, …
- In:
Ecological economics : the transdisciplinary journal of …
141
(
2017
),
pp. 66-75
Persistent link: https://www.econbiz.de/10011877832
Saved in:
7
Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
Saved in:
8
Following up the article "effects of atmospherics on emotions and intention with respect to involvement in different shopping environments" by Loureiro, Koo, and Ribeiro
Loureiro, Sandra Maria Correia
;
Koo, Dong-Mo
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 208-213
Persistent link: https://www.econbiz.de/10011891457
Saved in:
9
The effects of tolerance of negativity on consumers' responses to comparative attack advertising
Muehling, Darrel D.
;
Vijayalakshmi, Akshaya
;
Laczniak, …
- In:
Journal of marketing communications
24
(
2018
)
7
,
pp. 703-719
Persistent link: https://www.econbiz.de/10011927582
Saved in:
10
How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
Weber, T. J.
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 389-414
Persistent link: https://www.econbiz.de/10012515869
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