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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Marketing and multicultural diversity"
~person:"Agovino, Massimiliano"
~person:"Christodoulides, George"
~person:"Cordes, Christian"
~person:"Grewal, Dhruv"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Moschis, George P."
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalization"
~subject:"Konsumentenverhalten"
~subject:"Market segmentation"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Electric car adoption
Global and local consumer culture positioning
Globalization
Konsumentenverhalten
Market segmentation
Mode
Viral marketing
Consumer behaviour
25
Beziehungsmarketing
7
Relationship marketing
7
Einzelhandel
6
Retail trade
6
Ladengestaltung
4
Lebensverlauf
4
Life course
4
Store design
4
Welt
4
World
4
Bibliometrics
3
Bibliometrie
3
Customer satisfaction
3
Globalisierung
3
International marketing
3
Internationales Marketing
3
Kundenzufriedenheit
3
Luxury goods
3
Luxusgüter
3
Marktsegmentierung
3
life course
3
Atmospherics
2
Dienstleistungsqualität
2
Italien
2
Italy
2
Low-cost strategy
2
Meta-Analyse
2
Meta-analysis
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Sales promotion
2
Service quality
2
Target group
2
Verkaufsförderung
2
Zielgruppe
2
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24
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24
Aufsatz in Zeitschrift
24
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1
Language
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English
25
Author
All
Agovino, Massimiliano
Christodoulides, George
Cordes, Christian
Grewal, Dhruv
Laroche, Michel
Loureiro, Sandra Maria Correia
Moschis, George P.
Pelsmacker, Patrick de
Verhoef, Peter C.
Han, Heesup
30
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
8
Kim, Jinkyung Jenny
8
Ko, Eunju
8
Law, Chun Hung Roberts
8
Kim, Insin
7
Yu, Jongsik
7
Kim, Seongseop
6
Nordfält, Jens
6
Wong, IpKin Anthony
6
Breugelmans, Els
5
Campo, Katia
5
Chua, Bee-Lia
5
Kim, Kyung Hoon
5
Bae, Joonheui
4
Hoffmann, Stefan
4
Hsu, Cathy H. C.
4
Islam, Tahir
4
Kim, Wansoo
4
Koo, Chulmo
4
Lee, Jin-soo
4
Mai, Robert
4
Mathur, Anil
4
Patrick, Vanessa M.
4
Roggeveen, Anne L.
4
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
Belk, Russell W.
3
Blut, Markus
3
Cleveland, Mark
3
Ghaffar, Abdul
3
Gorton, Matthew
3
Gustafsson, Anders
3
Haruvy, Ernan
3
He, Jiaxun
3
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Published in...
All
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing
Journal of travel and tourism marketing
Marketing and multicultural diversity
Journal of business research : JBR
25
Journal of retailing and consumer services
12
Journal of the Academy of Marketing Science
8
Journal of promotion management : innovations in planning and applied research
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of marketing
5
Journal of marketing research
4
Journal of business ethics : JOBE
3
Journal of marketing communications
3
The journal of product & brand management
3
Economia politica : journal of analytical and institutional economics
2
International business review : the official journal of the European International Business Academy
2
International journal of consumer studies
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of interactive marketing
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Springer eBook Collection
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Applied economics
1
Baltic journal of management
1
Economics of innovation and new technology
1
Electronic commerce research
1
Emerald insight
1
European journal of marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on customer engagement
1
International Marketing Review
1
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Source
All
ECONIS (ZBW)
25
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1
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
2
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
3
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
4
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
5
Forging meaningful consumer-
brand
relationships through creative merchandise offerings and innovative merchandising strategies
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Karsberg, John
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10012514575
Saved in:
6
Understanding the strategic consequences of customer privacy concerns : a meta-analytic review
Okazaki, Shintaro
;
Eisend, Martin
;
Plangger, Kirk
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 458-473
Persistent link: https://www.econbiz.de/10012495484
Saved in:
7
Paths to successful academic research : a life course perspective
Moschis, George P.
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 372-408
Persistent link: https://www.econbiz.de/10012257908
Saved in:
8
Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah
;
Moschis, George P.
;
Mathur, Anil
- In:
Journal of global scholars of marketing science : …
29
(
2019
)
4
,
pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
Saved in:
9
Gerontographics and consumer behavior in later life : insights from the life course paradigm
Moschis, George P.
;
Mathur, Anil
;
Thuckavadee …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 18-33
Persistent link: https://www.econbiz.de/10012257921
Saved in:
10
Family life cycle and the life course paradigm : a four-country comparative study of consumer expenditures
Shannon, Randall
;
Thuckavadee Sthienrapapayut
;
Moschis, …
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10012257924
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