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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marketing and multicultural diversity"
~isPartOf:"Psychology & marketing"
~person:"Agovino, Massimiliano"
~person:"Barbarossa, Camilla"
~person:"Cordes, Christian"
~person:"Diallo, Mbaye Fall"
~person:"Han, C. M."
~person:"Hoffmann, Stefan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Verhoef, Peter C."
~subject:"Early Adoption Target Markets"
~subject:"Global and local consumer culture positioning"
~subject:"Globalisierung"
~subject:"Globalization"
~subject:"Internationales Marketing"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Early Adoption Target Markets
Global and local consumer culture positioning
Globalisierung
Globalization
Internationales Marketing
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Brand
3
International marketing
3
Markenartikel
3
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3
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2
Einzelhandel
2
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2
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2
Perceived brand globalness
2
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Agovino, Massimiliano
Barbarossa, Camilla
Cordes, Christian
Diallo, Mbaye Fall
Han, C. M.
Hoffmann, Stefan
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Verhoef, Peter C.
Ko, Eunju
6
Cleveland, Mark
3
Christodoulides, George
2
Chun, Eunha
2
De Angelis, Matteo
2
Guzman, Francisco
2
He, Jiaxun
2
Magnusson, Peter
2
Mooij, Marieke K. de
2
Pozharliev, Rumen
2
Westjohn, Stanford A.
2
Zdravkovic, Srdan
2
Acikgoz, Fulya
1
Akter, Shahriar
1
Alguezaui, Salma
1
Andrews, Taylah
1
Anlamlier, Eda
1
Augusto, Mário Gomes
1
Babu, Mujahid Mohiuddin
1
Baeck, Sunmee
1
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1
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1
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Bich Khanh Ngoc Ho
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Bigné Alcañiz, J. Enrique
1
Bock, Dora E.
1
Breazeale, Michael
1
Breitsohl, Jan
1
Bridges, K. Robert
1
Cai, Wenpei
1
Caplliure, Eva-María
1
Carlson, Les
1
Chang, Yaping
1
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marketing and multicultural diversity
Psychology & marketing
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Journal of promotion management : innovations in planning and applied research
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Asia Pacific journal of marketing and logistics
1
Electronic commerce research
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of hospitality marketing & management
1
Journal of international marketing
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
5
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1
How do price perceptions of different
brand
types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
Saved in:
2
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
3
The determinants of the adoption intention of eco-friendly functional food in different market segments
Moons, Ingrid
;
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Ecological economics : the transdisciplinary journal of …
151
(
2018
),
pp. 151-161
Persistent link: https://www.econbiz.de/10011991646
Saved in:
4
Consumer animosity : the mitigating effect of perceived
brand
globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
5
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
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