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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Marketing and multicultural diversity"
~subject:"Electric car adoption"
~subject:"Global and local consumer culture positioning"
~subject:"Globalisierung"
~subject:"Globalization"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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| 14 applied filters
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Electric car adoption
Global and local consumer culture positioning
Globalisierung
Globalization
Internationales Marketing
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
339
Brand management
78
Markenführung
78
Brand image
65
Markenimage
65
Beziehungsmarketing
36
International marketing
36
Relationship marketing
36
Environmental consciousness
35
Umweltbewusstsein
35
Brand
31
Luxury goods
31
Luxusgüter
31
Markenartikel
30
Designation of origin
28
Experiment
28
Herkunftsbezeichnung
28
Willingness to pay
28
Zahlungsbereitschaftsanalyse
28
Nachhaltige Entwicklung
27
Sustainable development
27
Emotion
24
Customer satisfaction
22
Kundenzufriedenheit
22
Personality psychology
21
Persönlichkeitspsychologie
21
Social Web
21
Social web
21
Dienstleistungsqualität
18
Greenhouse gas emissions
18
Service quality
18
Treibhausgas-Emissionen
18
Theorie
17
Theory
17
Sustainability
16
China
15
Cultural identity
15
Kulturelle Identität
15
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340
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342
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342
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3
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1
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English
343
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Ko, Eunju
8
Kim, Kyung Hoon
5
Bae, Joonheui
4
Hoffmann, Stefan
4
Islam, Tahir
4
Mathur, Anil
4
Moschis, George P.
4
Belk, Russell W.
3
Christodoulides, George
3
Cleveland, Mark
3
Ghaffar, Abdul
3
He, Jiaxun
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Pelsmacker, Patrick de
3
Agovino, Massimiliano
2
Aiking, Harry
2
Asche, Frank
2
Babin, Barry J.
2
Baker, Andrew M.
2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Binder, Martin
2
Blankenberg, Ann-Kathrin
2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Caldwell, Marylouise
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Chun, Eunha
2
Diallo, Mbaye Fall
2
Dixit, Saurabh Kumar
2
Ge, Jiaye
2
Gorton, Matthew
2
Guzman, Francisco
2
Han, C. M.
2
Henry, Paul Conrad
2
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Published in...
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Marketing and multicultural diversity
Journal of retailing and consumer services
1,541
Journal of business research : JBR
1,471
International journal of hospitality management
519
International journal of consumer studies
323
SpringerLink / Bücher
296
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
251
The journal of product & brand management
231
Technological forecasting & social change : an international journal
229
Tourism management : research, policies, practice
221
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Journal of marketing communications
215
Journal of travel and tourism marketing
215
The journal of brand management : an international journal
196
Journal of Islamic marketing
195
Journal of international consumer marketing
195
International journal of advertising : the review of marketing communications
192
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
179
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
168
Discussion paper / Centre for Economic Policy Research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of promotion management : innovations in planning and applied research
161
The international review of retail, distribution and consumer research
159
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Discussion papers / CEPR
140
Marketing letters : a journal of research in marketing
139
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
133
Journal of internet commerce
131
Journal of marketing
131
Tourism management perspectives : TMP
125
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ECONIS (ZBW)
343
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1
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343
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1
The effect of luxury brands' sustainable
fashion
marketing types on authenticity,
brand
attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
2
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
3
Intimacy of the Russian upper middle class with luxury
fashion
Peshkova, Anna
;
Urkmez, Taylan
;
Wagner, Ralf
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
Saved in:
4
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
5
The influence of consumers' self-concept and perceived value on sustainable
fashion
Jeong, Dayun
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 511-525
Persistent link: https://www.econbiz.de/10012622603
Saved in:
6
Does online shopping make people feel better? : the therapeutic effect of online shopping on Korean female consumers' mood, self-esteem, and self-efficacy : based on the context of...
Son, Heejung
;
Lee, Jihyun
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 580-597
Persistent link: https://www.econbiz.de/10012622609
Saved in:
7
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
8
Negative and positive contamination in secondhand
fashion
consumption : does culture matter?
Kim, Naeun
;
Jin, Byoungho
;
Kim, Terry Haekyung
- In:
International marketing review
40
(
2023
)
6
,
pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
Saved in:
9
Luxury product and
brand
purchasing behavior : a conceptual perspective.
Correia, Antónia
;
Kozak, Metin
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 327-331
Persistent link: https://www.econbiz.de/10014319614
Saved in:
10
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
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