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~accessRights:"restricted"
~isPartOf:"Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics"
~isPartOf:"International marketing review"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing and multicultural diversity"
~subject:"Electric car adoption"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
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Electric car adoption
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
302
Brand management
68
Markenführung
68
Brand image
60
Markenimage
60
Social Web
52
Social web
52
Internet marketing
46
Online-Marketing
46
Beziehungsmarketing
39
Relationship marketing
39
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34
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33
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27
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27
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26
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25
Virales Marketing
23
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22
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22
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19
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19
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19
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19
Greenhouse gas emissions
18
Treibhausgas-Emissionen
18
Luxury goods
17
Luxusgüter
17
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15
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15
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304
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Hoffmann, Stefan
4
Christodoulides, George
3
He, Jiaxun
3
Li, Tongzhe
3
Magnusson, Peter
3
Mai, Robert
3
Messer, Kent D.
3
Paul, Justin
3
Pelsmacker, Patrick de
3
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2
Aiking, Harry
2
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2
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2
Balderjahn, Ingo
2
Barbarossa, Camilla
2
Binder, Martin
2
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2
Boer, Johannes de
2
Bronnmann, Julia
2
Brooks, Jeremy S.
2
Caputo, Vincenzina
2
Castiglione, Concetta
2
Cleveland, Mark
2
Coker, Kesha K.
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2
Elsharnouby, Mohamed H.
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Ge, Jiaye
2
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Han, C. M.
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Kecinski, Maik
2
Kim, Seeun
2
Koo, Yoonmo
2
Kostyk, Alena
2
Lasarov, Wassili
2
Liu, Hongfei
2
Ma, Zecong
2
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2
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
International marketing review
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing and multicultural diversity
Journal of retailing and consumer services
1,541
Journal of business research : JBR
1,470
International journal of hospitality management
519
International journal of consumer studies
323
SpringerLink / Bücher
296
Asia Pacific journal of marketing and logistics
280
Psychology & marketing
251
The journal of product & brand management
231
Technological forecasting & social change : an international journal
229
Tourism management : research, policies, practice
221
Management science : journal of the Institute for Operations Research and the Management Sciences
218
Journal of marketing communications
215
Journal of travel and tourism marketing
215
Journal of international consumer marketing
195
Journal of Islamic marketing
194
The journal of brand management : an international journal
193
International journal of advertising : the review of marketing communications
192
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
179
Journal of fashion marketing and management
170
Journal of hospitality marketing & management
168
Discussion paper / Centre for Economic Policy Research
167
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of promotion management : innovations in planning and applied research
161
The international review of retail, distribution and consumer research
159
Journal of the Academy of Marketing Science
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
145
Food policy : economics planning and politics of food and agriculture
143
The journal of services marketing
142
Discussion papers / CEPR
140
Marketing letters : a journal of research in marketing
139
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
138
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
133
Journal of internet commerce
131
Journal of marketing
131
Tourism management perspectives : TMP
125
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ECONIS (ZBW)
304
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304
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1
Country of origin effects on
brand
image,
brand
evaluation, and purchase intention : a closer look at Seoul, New York, and Paris
fashion
collection
Kim, Namhoon
;
Chun, Eunha
;
Ko, Eunju
- In:
International marketing review
34
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
Saved in:
2
Negative and positive contamination in secondhand
fashion
consumption : does culture matter?
Kim, Naeun
;
Jin, Byoungho
;
Kim, Terry Haekyung
- In:
International marketing review
40
(
2023
)
6
,
pp. 1509-1530
Persistent link: https://www.econbiz.de/10014470396
Saved in:
3
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
4
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
5
Outbreaks of animosity against the West in China : effects on local
brand
consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
6
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
7
Brand
choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
8
The
brand
origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
9
The impact of
brand
gender on
brand
equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
10
The impact of repeated ad exposure on spillover from low fit extensions to a global
brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
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